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Perspectives on Consumer Behaviour
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Perspectives on Consumer Behaviour

Theoretical Aspects and Practical Applications
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Description

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

Author Biography:

Włodzimierz Sroka is an Associate Professor at the Management Department of WSB University in Dąbrowa Górnicza, Poland, and an Extraordinary Professor at North-West University, South Africa. He specialises in theoretical and practical issues relating to the management and strategic management, and is the author of numerous scientific papers on strategic alliances, network organisations, competition, strategy, company restructuring, marketing, CSR and business ethics, as well as innovations and entrepreneurship published in both Polish and international journals.
Release date Australia
June 27th, 2021
Audience
  • Professional & Vocational
Contributor
  • Edited by Wlodzimierz Sroka
Edition
1st ed. 2020
Illustrations
30 Illustrations, color; 8 Illustrations, black and white; XX, 338 p. 38 illus., 30 illus. in color.
Pages
338
ISBN-13
9783030473822
Product ID
35111000

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