Perspectives on Public Relations Research

Name: Perspectives on Public Relations Research
SKU: 2818841
Price: 538.99 AUD
Availability: InStock

By:

Format:

Hardback

Series:

Routledge Advances in Management and Business Studies

Show Hide Adult Content

$538.99

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

4 payments of $134.75 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

Around 26 Jun - 8 Jul using International Courier

Description

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively immature field. This volume of papers brings together contributions from some of the leading international academics and practitioners working within the public relations sphere. Collectively they provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterise this evolving area. Key issues discussed include:- the contribution of public relations to strategic management in organizations the feminization of public relations and its subsequent impact on the role played by women in the PR profession the function of rhetorical study in our understanding of modern corporate dialogue international perspectives of public relations and the impact of culture on contemporary PR practice historical-German perspectives of public relations Perspectives on Public Relations Research will be a valuable aid to both students and practitioners interested in understanding the development of current public relations both as a profession and academic discipline.

Author Biography:

Danny Moss, Dejan Vercic, Gary Warnaby

Release date Australia

October 28th, 1999

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Illustrations

4 Tables, black and white

Pages

288

Series

Routledge Advances in Management and Business Studies

Dimensions

140x216x25

ISBN-13

9780415217675

Product ID

2818841

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here