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Political Branding Strategies on Hardback by Lorann Downer
Political Branding Strategies on Hardback by Lorann Downer
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Political Branding Strategies

Campaigning and Governing in Australian Politics
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Description

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Author Biography:

Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.
Release date Australia
December 3rd, 2015
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2015
Illustrations
X, 146 p.
Pages
146
Dimensions
141x222x13
ISBN-13
9781137580283
Product ID
24049969

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