Scientific Advertising

By:

Claude Hopkins

Format:

Hardback

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Description

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Release date Australia

February 1st, 2014

Author

Claude Hopkins

Audience

General (US: Trade)

Illustrations

illustrations

Pages

Dimensions

152x229x10

ISBN-13

9781603868044

Product ID

31863239

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