Scientific Advertising

Crushing Your Compitition Like Ants On The Sidewalk

By:

Claude Hopkins

Format:

Paperback / softback

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Description

Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version provides more practical information on how to implement the concepts that Hopkins made famous. Each chapter is linked to a web video where marketing maverick Pete Mitchell is grilled about the real life implementation of the ideas made famous in this book. This groundbreaking book is essential reading for anyone looking to generate an never ending supply of qualified prospects begging to do business with them. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." Experience this unique version of "Scientific Advertising" and crush your competition like ants on the sidewalk!

Release date Australia

June 1st, 2011

Author

Claude Hopkins

Audience

General (US: Trade)

Contributor

Introduction by Pete Mitchell

Illustrations

black & white illustrations

Pages

154

Dimensions

140x216x9

ISBN-13

9780984282708

Product ID

10878995

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