Shipping Strategy

Innovating for Success

By:

Peter Lorange

Format:

Hardback

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Description

The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus. In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.

Author Biography:

Peter Lorange is the Kristian Gerhard Jebsen Professor of International Shipping at IMD in Lausanne, Switzerland. He retired as President of IMD in 2008, is a former president of the Norwegian School of Management and, before this, was affiliated to the Wharton School, Pennsylvania. Professor Lorange is the former owner of a Norwegian shipping company and is also a board member of several shipping firms. He has written or edited 15 books and some 110 articles on the topics of global strategic management, strategic planning and entrepreneurship for growth. His most recent book is Thought Leadership Meets Business (Cambridge, 2008).

Release date Australia

July 23rd, 2009

Author

Peter Lorange

Audience

Professional & Vocational

Illustrations

11 Tables, unspecified

Pages

294

Dimensions

152x229x23

ISBN-13

9780521761499

Product ID

3220758

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