Strategic Marketing

Name: Strategic Marketing
SKU: 2142563
Price: 251.99 AUD
Availability: InStock

Cases, Concepts and Challenges

By:

Format:

Paperback / softback

Show Hide Adult Content

$251.99

Available from supplier

Usually ships in 2-3 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

4 payments of $63.00 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

Around 3-13 June using International Courier

Description

Designed to help both students and the general reader gain a pratical understanding of the strategic marketing process, this text uses a variety of international cases to demonstrate how strategic marketing concepts can be applied to real-life situations, and how marketing soluitions are found in different business sectors and environments. In selecting the 20 case studies, the authors have included both the marketing successes and failures of companies.

Release date Australia

May 31st, 1996

Author

Audience

Professional & Vocational

Pages

296

Dimensions

234x153x15

ISBN-13

9780004990378

Product ID

2142563

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here