Strategic Sport Management

Name: Strategic Sport Management
SKU: 35685743
Price: 331.99 AUD
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Sustainability of Sports Clubs

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Paperback / softback

Series:

Contributions to Management Science

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Description

Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholders in particular on the activities of sports organizations, taking into account certain territorial differences around the world, but also within Europe. The authors explain the key characteristics of the management of sports organizations as opposed to other organizations. These include the strategic management and setting of long-term goals such as sporting success, sustainable funding, youth training, and community building. The authors present a strategic model for these goals and stakeholders in the context of sport, together with research-based case studies in which the critical factors in the strategic management of successfuland unsuccessful sports organizations are identified.

Author Biography:

Michal Varmus is an Associate Professor at the Faculty of Management Science and Informatics, University of Žilina (Slovakia). Apart from his teaching activity, his main research and publishing areas include sport management, marketing, and innovation. Michal is an international tennis referee and member of the Executive Board of Slovak Tennis Association. Milan Kubina is an Associate Professor at the Faculty of Management Science and Informatics, University of Žilina (Slovakia). His main research areas include ICT in business, Industry 4.0 and sport management. Milan is a member of several scientific organizations in the fields of IT and Management. Roman Adámik is a researcher at the Faculty of Management Science and Informatics, University of Žilina (Slovakia), pursuing his doctoral studies. His main research and publishing areas include sports strategic management and marketing. Roman is the PR manager of a leading Slovak basketballclub and worked as marketing specialist and PR manager in multiple basketball organizations.

Release date Australia

February 19th, 2022

Author

Audience

Professional & Vocational

Edition

1st ed. 2021

Illustrations

49 Illustrations, black and white; VI, 144 p. 49 illus.

Pages

144

Series

Contributions to Management Science

ISBN-13

9783030667351

Product ID

35685743

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