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Strategies in Markets for Experience and Credence Goods by Men-Andri Benz
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Description

The quality and characteristics of industrial and consumption goods are often not revealed until after consumption. However, the decision to buy these products must be made before buying. Many strategies and instruments for signalling and screening have been developed in the economic world in order to overcome potential market failure due to insufficient quality detection. In many situations, efficient incentives and quality revelation are given to the market players by contracts that structure the process and payments of the transaction.

Author Biography:

Dr. Men-Andri Benz promovierte bei Prof. Dr. Egon Franck am Lehrstuhl fur Unternehmensfuhrung und -politik der Universitat Zurich. Er ist bei Simon - Kucher & Partners als Strategie und Marketing Consultant tatig.
Release date Australia
April 25th, 2007
Audience
  • Professional & Vocational
Contributor
  • Foreword by Egon Franck
Country of Publication
Germany
Edition
2007
Illustrations
19 black & white illustrations, 4 black & white tables, biography
Imprint
Deutscher Universitats-Verlag
Pages
135
Publisher
Deutscher Universitats-Verlag
Dimensions
148x210x8
ISBN-13
9783835007581
Product ID
19155695

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