Business & Economics Books:

Switch

How to Change Things When Change Is Hard

Format

Hardback

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Switch by Chip Heath
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Description



Author Biography

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.
Release date Australia
February 16th, 2010
Country of Publication
United States
Imprint
Bantam Doubleday Dell
Dimensions
148x219x31
ISBN-13
9780385528757
Product ID
3683479

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