Switch

Name: Switch
SKU: 9771740
Price: 21.99 AUD
Availability: InStock
Rating: 3.7 (3 reviews)

How to change things when change is hard

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Paperback / softback

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Buy together

7% of people buy Switch and Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck ~ Paperback / softback ~ Chip Heath.

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Chip Heath

Buy together: $51.23

Customer reviews

3.7 out of 5 stars Based on 7 Customer Ratings

5 star		(2)
4 star		(3)
3 star		(1)
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"Very business like"

Review by alana on 12th November, 2021

Purchased on Mighty Ape

I stopped reading after the 3rd chapter. I guess it would be good if you were business indeed, however it was not captivating enough for me to get into it

"Great book to get started"

Review by Steve on 10th November, 2018

Purchased on Mighty Ape

Interesting ideas and some great practical illustrations. Proof is in the pudding though, so I'll see how it goes! :-)

"Great tools on how to help others adapt to change"

Review by Moana on 10th March, 2014

Purchased on Mighty Ape

This is a great resource to have for all leaders who work/live in an environment where change occurs (everyone) as change is constantly happening whether the impact be large or small. It provides great stories, tools and methods on how we can adapt to change more easily, but also how we can help others adapt to change too.

Description

Change doesn't need to be hard. Just Switch. ___________________________________ Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Author Biography:

Dan Heath (Author) Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books- Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages. Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Release date Australia

March 3rd, 2011

Author

Pages

320

Audience

General (US: Trade)

Dimensions

129x198x20

ISBN-13

9781847940322

Product ID

9771740

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