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The 2012 Presidential Campaign
The 2012 Presidential Campaign
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The 2012 Presidential Campaign

A Communication Perspective
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Description

Presidential campaigns are our national conversations – the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the “political bits” of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies.

Author Biography:

Robert E. Denton, Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and serves as head of the Department of Communication at Virginia Tech.
Release date Australia
July 29th, 2013
Audience
  • Tertiary Education (US: College)
Contributors
  • Contributions by Ben Voth
  • Contributions by Craig Allen Smith
  • Contributions by Gwen Brown
  • Contributions by Henry C. Kenski
  • Contributions by Jeffrey P. Jones
  • Contributions by John C. Tedesco
  • Contributions by Kate M. Kenski
  • Contributions by Rachel Holloway
  • Contributions by Scott W. Dunn
  • Edited by Robert E. Denton
Interest Age
From 18 to 22 years
Pages
220
Dimensions
152x228x17
ISBN-13
9781442216747
Product ID
21318740

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