The Marking Enterprise

Name: The Marking Enterprise
SKU: 25077623
Price: 136.99 AUD
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Business Success and Societal Embedding

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Format:

Paperback / softback

Series:

INSEAD Business Press

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Description

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

Author Biography:

JEAN-CLAUDE THOENIG is a Senior Research Fellow at 'Dauphine Recherche en Management' (university of Paris Dauphine). He has been a professor at INSEAD for many years. A sociologist by training, his research and teaching cover issues linked to organization and policy-making management. His publication record makes him an internationally respected scholar. He is a co-founder and the first chairperson of EGOS (European Group for Organizational Studies). He has a long and intensive experience as a consultant and as an executive coach with major global companies and governmental bodies. CHARLES WALDMAN is a faculty member of INSEAD (Fontainebleau). He has a doctorate (DBA) from Harvard Business School and has been the dean of ESSEC, a top French business school. His research and teaching cover marketing. He is a well-known international reference in retail distribution and service marketing. He is in charge of several executive education programs for leading global companies. He is also involved in management consulting. He has also been Senior Vice President (Marketing) with Club Med Inc. in New York.

Release date Australia

October 12th, 2006

Author

Audience

Professional & Vocational

Edition

1st ed. 2007

Illustrations

XII, 241 p.

Pages

241

Series

INSEAD Business Press

ISBN-13

9781349280223

Product ID

25077623

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