Way of the Guerrilla

By:

Jay Conrad Levinson

Format:

Paperback / softback

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Description

From hiring responsible employees to finding more time for family and sustaining passion for work, the guru of the guerrilla lifestyle guides business owners through the changing marketplace and into the next century.'

Author Biography:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Release date Australia

October 21st, 1998

Author

Jay Conrad Levinson

Audiences

General (US: Trade)
Professional & Vocational

Pages

256

Dimensions

142x230x18

ISBN-13

9780395924785

Product ID

3426518

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