Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association. Brad Lovejoy grew up in a peaceful and beautiful setting rural West Virginia and attended his first three years of college at WVU. He played in rock, jam and bluegrass bands throughout his early twenties and worked several (fun, but low-paying) jobs such as whitewater river guide, horseback trail guide, carpenter's assistant, restaurant server and cook anything that would allow him to stay out late and gig on the weekends. Particularly found of outdoor music festivals, he has spent every summer since 1998 working in different areas of production and marketing. Balser took on music industry roles such as college radio host, street team manager, stage manager, assistant production manager, music conference panelist and author. He and his wife, Michelle, moved to Asheville, NC in 2006. Lovejoy is currently working at The Mountain Xpress, an alternative newsweekly, as Assistant Distribution Manager.