Guerrilla Trade Show Selling

Name: Guerrilla Trade Show Selling
SKU: 2096616
Price: 86.99 AUD
Availability: InStock

New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales

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Description

Trade shows are becoming an increasingly popular method of offering goods, marketing services, meeting contracts and earning bigger profits. Each year over 100,000 companies participate in trade shows, spending 12 billion dollars a year. Since companies invest a lot of money and generate millions of dollars of revenue from these sales, it is important to focus on selling tactics. The authors use easy-to-follow checklists and cover topics including: available technologies; ideas for non-sales and non-marketing people; behaviour to avoid; how smaller companies can compete with larger companies; attracting the right kind of customers; connecting with prospects; and surviving the show.

Author Biography:

Jay Conrad Levison is the author of the best-selling Guerrilla Marketing Series. Mark S. A. Smith, an internationally acclaimedspeaker and writer on trade show selling, has over 200 articles published and was past president of the Colorado Speakers Association. Orvel Ray Wilson is an internationally acclaimed author and speakeron sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international trainingand consulting firm serving clients worldwide.

Release date Australia

April 23rd, 1997

Author

Audience

Professional & Vocational

Pages

320

Dimensions

151x231x21

ISBN-13

9780471165682

Product ID

2096616

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