Adoption of Innovations

Name: Adoption of Innovations
SKU: 35876227
Price: 123.99 AUD
Availability: InStock

Comparing the Imitation and the Threshold Models

By:

Format:

Paperback / softback

Series:

Foundations and Trends(R) in Marketing

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Description

Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach – the threshold model, which analyzes an individual’s decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold model has a notable advantage in incorporating marketing tools that are targeted to and/or aim at reducing risk. This monograph describes the two models. It shows how they relate to each other, and then discusses how marketing tools, and in particular marketing tools that are designed to reduce risk, can be incorporated into each of the two models.

Release date Australia

June 21st, 2022

Author

Audience

Professional & Vocational

Pages

Series

Foundations and Trends(R) in Marketing

ISBN-13

9781638280200

Product ID

35876227

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