Business & Economics Books:

Advances in International Marketing

Format

Hardback

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Advances in International Marketing
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Description

This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
Release date Australia
March 20th, 1996
Contributors
Series edited by S.Tamer Cavusgil Volume editor Tage Koed Madsen
Country of Publication
United States
Imprint
JAI Press Inc.
Pages
218
Dimensions
156x234x14
ISBN-13
9780762301645
Product ID
2214860

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