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MSU Contributions to International Business and Innovation on Hardback by Tamer Cavusgil
MSU Contributions to International Business and Innovation on Hardback by Tamer Cavusgil
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MSU Contributions to International Business and Innovation

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Description

Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.
Release date Australia
January 27th, 2009
Audience
  • Professional & Vocational
Pages
244
Dimensions
152x229x16
ISBN-13
9781848554405
Product ID
3176290

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