International Marketing and Purchasing

Name: International Marketing and Purchasing
SKU: 2814946
Price: 491.99 AUD
Availability: InStock

From Marketing-mix to Relationships and Networks

Format:

Hardback

Series:

Advances in International Marketing

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Description

This analysis starts with an historical perspective on how the discipline of marketing has developed over the years and how it has moved from its traditional emphasis on marketing mix to relationship building and networks. The volume then presents some writings on marketing with relationship and network perspective. Different chapters deal with examples from different industries as well as different countries.

Release date Australia

January 21st, 2000

Audience

Professional & Vocational

Contributors

Edited by Pervez N. Ghauri
Series edited by S.Tamer Cavusgil

Pages

356

Series

Advances in International Marketing

Dimensions

156x234x20

ISBN-13

9780762303182

Product ID

2814946

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International Marketing and Purchasing

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