Advertising Campaign Design

Just the Essentials

By:

Robyn Blakeman

Format:

Paperback / softback

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$121.99

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Description

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

Release date Australia

August 15th, 2011

Author

Robyn Blakeman

Audiences

General (US: Trade)
Tertiary Education (US: College)

Pages

256

Dimensions

152x229x15

ISBN-13

9780765625533

Product ID

18457048

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