The Brains Behind Great Ad Campaigns

Name: The Brains Behind Great Ad Campaigns
SKU: 3341862
Price: 146.99 AUD
Availability: InStock

Creative Collaboration between Copywriters and Art Directors

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Paperback / softback

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Description

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Author Biography:

Margo Berman is professor of advertising at Florida International University and author of Street-Smart Advertising: How to Win the Battle of the Buzz. She specializes in creative courses including Creative Strategies, Creative Concepts, and Trends in Graphics and Design. Robyn Blakeman is assistant professor of advertising design at the University of Tennessee in Knoxville. She is the author of The Bare Bones of Advertising Print Design, Integrated Marketing Communication: Creative Strategy from Idea to Implementation, and The Bare Bones Introduction to Integrated Marketing Communication.

Release date Australia

July 16th, 2009

Author

Audience

Professional & Vocational

Pages

224

Dimensions

155x230x17

ISBN-13

9780742555518

Product ID

3341862

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