Consistently innovative companies hold 6 times the market share, make 6 times the revenue, 3 times the profit, and do 50% better during economic downturns than the average company. The purpose of this book is to answer the question you are likely to ask when considering me (or anyone else) for a position of a Vice President of Strategy and Innovation, or as a consultant in those areas: "what will you be doing for me?" This book outlines the entire process of building a culture of innovation, developing clear and executable strategies, and finding the next big thing for your company, in a repeatable, consistent manner. This book references previous books I wrote, specifically three: UN-KILL CREATIVITY-How Corporate America can Out-Innovate Startups (2016), BOWLING WITH A CRYSTAL BALL-How to predict technology trends, create disruptive implementations and navigate them through industry (2nd Ed., 2015), and my Doctoral Dissertation: FROM STARTUP TO MATURITY-A case study of employee creativity antecedents in high tech companies (2010). I am not worried that you might take these blueprints and decide to implement them yourself, without me. The equivalent would be to read the manual for the F/A-18 Hornet fighter jet, and then taking one for a joyride. This book covers the what, but the how comes from my decades of experience, knowledge, research, and more than all-lessons learned from implementing every element of this book in multiple companies. The second edition adds a list of Intellectual Property assets, including models, tools, and assessments.