Do you feel that the traditional sales "tricks" are simply not working anymore? Well, you are right to feel that. Your customers have become desensitized to those. They know all the tricks, and they don't buy them anymore. After more than a decade of research and based on his work in The Book of Trust, 14-time author, and top 20 Global Thought Leader on Culture Dr. Yoram Solomon found that customers are more influenced by one thing, and it's something you may have been ignoring all those years of trying to persuade your customer to make a purchase decision: your trustworthiness. He found that trustworthy salespeople can sell the same product or service for a 29.6% higher price, and that untrustworthy salespeople must discount their offerings by 22.8% before they can be considered. In this short book, Dr. Solomon explains how trust gets built between a salesperson and a customer and suggests 50+1 habits that will make you a more trusted salesperson.