Consumer Behavior Theories

Convergence of Divergent Perspectives with Applications to Marketing and Management

By:

Rajagopal

Format:

Paperback / softback

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Description

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Author Biography:

Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.

Release date Australia

February 28th, 2018

Author

Rajagopal

Audience

Professional & Vocational

Pages

196

Dimensions

152x229x11

ISBN-13

9781947441149

Product ID

27702278

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