Systems Thinking and Process Dynamics for Marketing Systems

Technologies and Applications for Decision Management

By:

Rajagopal

Format:

Hardback

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Description

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Release date Australia

April 30th, 2012

Author

Rajagopal

Audience

Professional & Vocational

Pages

345

Dimensions

216x279x21

ISBN-13

9781466609693

Product ID

19721548

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