Crowd-Based Business Models

Using Collective Intelligence for Market Competitiveness

By:

Rajagopal

Format:

Paperback / softback

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Description

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

Author Biography:

Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada.

Release date Australia

July 19th, 2022

Author

Rajagopal

Audience

Professional & Vocational

Edition

1st ed. 2021

Illustrations

1 Illustrations, color; 11 Illustrations, black and white; XXIX, 280 p. 12 illus., 1 illus. in color.

Pages

280

ISBN-13

9783030770853

Product ID

35908113

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