Non-Fiction Books:

Rebuilding Entrepreneurship at the Grassroots

Converging Divergent Factors of Society and Economy
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$381.99
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Description

This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gender inequality, sustainability and climate change, income disparity, social healthcare, community housing and homelessness, and the drive to cleaner food and water supplies. It discusses inclusive entrepreneurial strategies to meet the above social challenges through transformational leadership in the developing economies. With case studies from Southeast Asia, Africa, and Latin America, the chapters highlight the success and failure of entrepreneurship in resolving the social challenges, arguing that effective convergence of strategies related to technology, innovation, and poverty alleviation influences entrepreneurial performance. Connecting different theoretical underpinnings and providing a number of frameworks, conceptual models, and cases, this work advances the conversation among entrepreneurship scholarson impacting the developing world.

Author Biography:

Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is Visiting Professor at Boston University and the UFV India Global Education of the University of the Fraser Valley, Canada.
Release date Australia
January 4th, 2024
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2024
Illustrations
10 Illustrations, black and white; XVII, 202 p. 10 illus.
Pages
202
ISBN-13
9783031432699
Product ID
37943140

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