Franck Cochoy is Professor of Sociology at the University of Toulouse Jean Jaures and a member of LISST-CNRS, France. He works in the field of economic sociology, with a focus on the human and technical mediations that frame the relationship between supply and demand. He has published several books in both French and English including On the origins of self-service (Routledge, forthcoming). Johan Hagberg, PhD, is a Senior Lecturer in Marketing at the School of Business, Economics and Law, University of Gothenburg. His research examines market practices in the field of retailing. His current work investigates consumer logistics, digitalization of consumption and retailing. Niklas Hansson is PhD in European Ethnology and senior researcher at the Centre for Consumer Science, University of Gothenburg, Sweden. His current work examines digitalization of ethical consumption practices, consumer logistics and marketization of cultural heritage on second hand markets in the Swedish context. Magdalena Petersson McIntyre is PhD in European Ethnology and Associate Professor at the Centre for Consumer Science, University of Gothenburg, Sweden. Her research interests are within consumption, gender and retail and she has published on fashion, service work and normativity.