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Romancing the Market
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Romancing the Market

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Description

This collection is a rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific "truth". In a series of essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The bookcontains essays by an international selection of contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. This work should be of value to those interested in directions in marketing and consumer research.

Author Biography:

Stephen Brown, Bill Clarke, Anne Marie Doherty
Release date Australia
December 3rd, 1998
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Anne Marie Doherty
  • Edited by Bill Clarke
  • Edited by Stephen Brown
Pages
312
Dimensions
156x234x17
ISBN-13
9780415184182
Product ID
1739103

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