Motherhoods, Markets and Consumption

Name: Motherhoods, Markets and Consumption
SKU: 25163421
Price: 105.99 AUD
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The Making of Mothers in Contemporary Western Cultures

Format:

Paperback / softback

Series:

Routledge Interpretive Marketing Research

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Description

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores: How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers How particular consumer choices are bound up with women’s identities as mothers The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"

Author Biography:

Stephanie O’Donohoe is Professor of Advertising and Consumer Culture at the University of Edinburgh, UK Margaret Hogg is Fulgoni Professor of Consumer Behaviour and Marketing at Lancaster University Management School , UK Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK Lydia Martens is Senior Lecturer in Sociology at Keele University, UK Lorna Stevens is Senior Lecturer in Marketing at the University of the West of Scotland, UK

Release date Australia

August 4th, 2016

Audience

Tertiary Education (US: College)

Contributors

Edited by Lorna Stevens
Edited by Lydia Martens
Edited by Margaret Hogg
Edited by Pauline Maclaran
Edited by Stephanie O'Donohoe

Illustrations

3 Tables, black and white; 1 Line drawings, black and white; 6 Halftones, black and white; 7 Illustrations, black and white

Pages

280

Series

Routledge Interpretive Marketing Research

ISBN-13

9781138206106

Product ID

25163421

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