e-Economy

Name: e-Economy
SKU: 8178257
Price: 92.99 AUD
Availability: InStock

Rhetoric or Business Reality?

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Format:

Hardback

Series:

Routledge Ebusiness

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Description

As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism or even scepticism about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities. Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-tailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy. Rigorous yet retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.

Author Biography:

Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunel University. She is founder of the university's e-commerce research group and is Course Director for the BSc in e-commerce. She is the author of Marketing the e-Business (Routledge 2002) and co-editor of the Routledge e-business series. Leslie Budd is a Lecturer at the Open University Business School where he teaches in Accounting & Finance and Non-profit management.

Release date Australia

September 30th, 2004

Author

Audience

Tertiary Education (US: College)

Illustrations

6 Line drawings, black and white

Pages

248

Series

Routledge Ebusiness

Dimensions

156x234x18

ISBN-13

9780415339544

Product ID

8178257

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