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From Doubt to Functionality by Rashmi Adaval
From Doubt to Functionality by Rashmi Adaval
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From Doubt to Functionality

An Imagery Story
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Description

From Doubt to Functionality provides a systematic approach to address the role imagery plays in guiding consumer behavior. First, it makes sense to consider the conditions that elicit imagery, then to examine how people use it, and finally to explore avenues whereby this use of imagery can help to understand a host of consumption related phenomena. The objective of this monograph is to provide an integrative framework for looking at conditions that elicit imagery and its many effects.
Release date Australia
August 30th, 2018
Author
Audience
  • Professional & Vocational
Pages
85
Dimensions
156x234x4
ISBN-13
9781680834581
Product ID
28388703

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