Front Line Public Diplomacy

How US Embassies Communicate with Foreign Publics

By:

W. Rugh

Format:

Hardback

Series:

Palgrave Macmillan Series in Global Public Diplomacy

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Description

This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.

Author Biography:

William A. Rugh was a Foreign Service Officer for 31 years and served twice as US ambassador. He holds a PhD and has taught public diplomacy at the Fletcher School. He is the author of books and articles on public diplomacy and US foreign policy.

Release date Australia

August 20th, 2014

Author

W. Rugh

Audience

Professional & Vocational

Illustrations

XII, 276 p.

Pages

276

Series

Palgrave Macmillan Series in Global Public Diplomacy

Dimensions

140x216x18

ISBN-13

9781137444141

Product ID

22339877

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