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Shaping China’s Global Imagination by J Wang
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Shaping China’s Global Imagination

Branding Nations at the World Expo
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Description

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Author Biography:

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA
Release date Australia
November 8th, 2015
Author
Pages
210
Edition
1st ed. 2013
Audience
  • Professional & Vocational
Illustrations
9 Illustrations, black and white; XIII, 210 p. 9 illus.
Dimensions
140x216x12
ISBN-13
9781349472369
Product ID
25623350

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