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Shaping China’s Global Imagination on Hardback by J Wang
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Shaping China’s Global Imagination

Branding Nations at the World Expo
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Description

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Author Biography:

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA
Release date Australia
December 18th, 2013
Author
Audience
  • Postgraduate, Research & Scholarly
Illustrations
9 Illustrations, black and white; XIII, 210 p. 9 illus.
Pages
210
Dimensions
140x216x20
ISBN-13
9781137361714
Product ID
21597481

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