Global Perspectives in Marketing for the 21st Century Image close
Global Perspectives in Marketing for the 21st Century on Paperback
Global Perspectives in Marketing for the 21st Century on Paperback
Show Hide Adult Content
Global Perspectives in Marketing for the 21st Century close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Business strategy

Global Perspectives in Marketing for the 21st Century

Proceedings of the 1999 World Marketing Congress
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Paperback
$415.99 was $534.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley

Buy Now, Pay Later with:

4 payments of $104.00 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 25 Jun - 5 Jul using International Courier

Explore more Developments in Marketing Science: Proceedings of the Academy of Marketing Science

See all products in this series

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference on Paperback Save $119
$414.99
$533.99
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual...
Paperback
Available - Usually ships in 3-4 weeks
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
$400.99
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual...
Paperback / softback
Available - Usually ships in 3-4 weeks
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference Save $22
$271.99
$294.95
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual...
Paperback / softback
Available - Usually ships in 3-4 weeks
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference on Paperback Save $78
$275.99
$353.99
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual...
Paperback
Available - Usually ships in 3-4 weeks
Marketing in Transition: Scarcity, Globalism, & Sustainability on Paperback Save $79
$275.99
$354.99
Marketing in Transition: Scarcity, Globalism, & Sustainability
Paperback
Available - Usually ships in 3-4 weeks
Enlightened Marketing in Challenging Times
$400.99
Enlightened Marketing in Challenging Times
Paperback / softback
Available - Usually ships in 3-4 weeks
Welcome to The New Normal: Life After The Chaos on Hardback
$467.99
Welcome to The New Normal: Life After The Chaos
Hardback
Available - Usually ships in 3-4 weeks
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference on Paperback Save $120
$420.99
$540.99
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual...
Paperback
Available - Usually ships in 3-4 weeks
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference on Paperback Save $76
$265.99
$341.99
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual...
Paperback
Available - Usually ships in 3-4 weeks
The 1980's: A Decade of Marketing Challenges on Paperback Save $116
$407.99
$523.99
The 1980's: A Decade of Marketing Challenges
Paperback
Available - Usually ships in 3-4 weeks
Marketing Opportunities and Challenges in a Changing Global Marketplace on Hardback
$583.99
Marketing Opportunities and Challenges in a Changing Global...
Hardback
Available - Usually ships in 3-4 weeks
Marketing Horizons: A 1980's Perspective on Paperback Save $74
$262.99
$336.99
Marketing Horizons: A 1980's Perspective
Paperback
Available - Usually ships in 3-4 weeks
Cultural Perspectives in a Global Marketplace on Paperback Save $74
$260.99
$334.99
Cultural Perspectives in a Global Marketplace
Paperback
Available - Usually ships in 3-4 weeks
Minority Marketing: Issues and Prospects on Paperback Save $75
$261.99
$336.99
Minority Marketing: Issues and Prospects
Paperback
Available - Usually ships in 3-4 weeks
Proceedings of the 1988 International Conference of Services Marketing on Paperback Save $117
$408.99
$525.99
Proceedings of the 1988 International Conference of Services Marketing
Paperback
Available - Usually ships in 3-4 weeks
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... on Paperback Save $147
$514.99
$661.99
Marketing Dynamism & Sustainability: Things Change, Things Stay the...
Paperback
Available - Usually ships in 3-4 weeks

Description

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Release date Australia
October 29th, 2016
Audience
  • Professional & Vocational
Contributors
  • Edited by Ajay K. Manrai
  • Edited by H. Lee Meadow
Country of Publication
Switzerland
Edition
2015 ed.
Illustrations
biography
Imprint
Springer International Publishing AG
Pages
537
Publisher
Springer International Publishing AG
Dimensions
210x279x28
ISBN-13
9783319386973
Product ID
26187296

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Business strategy
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics >
Business & Management >
Sales & Marketing >
Sales & marketing management