Guerrilla Marketing Excellence

By:

Jay Conrad Levinson

Format:

Paperback / softback

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Description

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

Author Biography:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Release date Australia

January 18th, 1993

Author

Jay Conrad Levinson

Audience

Professional & Vocational

Pages

288

Dimensions

150x230x13

ISBN-13

9780395608449

Product ID

13955995

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