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Handbook of Strategic e-Business Management
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Handbook of Strategic e-Business Management

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Description

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.   The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Release date Australia
August 23rd, 2016
Audience
  • Professional & Vocational
Contributor
  • Edited by Francisco J. Martinez-Lopez
Edition
Softcover reprint of the original 1st ed. 2014
Illustrations
53 Illustrations, black and white; XXI, 1011 p. 53 illus.
Pages
1011
Dimensions
155x235x52
ISBN-13
9783662524794
Product ID
25684475

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