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Description

This volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and sometimes controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: The dark side of female consumption Women and marketing in Socialist economies Women and advertising Ecofeminism and marketing Gender, marketing and cultural diversity Marketing, sex and sexuality

Author Biography:

Miriam Catterall, Pauline Maclaran, Lorna Stevens
Release date Australia
July 27th, 2000
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Lorna Stevens
  • Edited by Miriam Catterall
  • Edited by Pauline Maclaran
Pages
304
Dimensions
156x234x23
ISBN-13
9780415219723
Product ID
1680453

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