Business & Economics Books:

My Life in Advertising

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Hardback
$56.99 was $70.99
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Description

This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful suggestions to those who will follow me." As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press
Release date Australia
July 15th, 2009
Audience
  • General (US: Trade)
Pages
132
Dimensions
152x229x11
ISBN-13
9781434117052
Product ID
27559168

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