Scientific Advertising

By:

Claude C Hopkins

Format:

Paperback / softback

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Description

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.

Release date Australia

January 18th, 2010

Author

Claude C Hopkins

Audience

General (US: Trade)

Pages

Dimensions

152x229x5

ISBN-13

9781607962366

Product ID

6393972

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