Scientific Advertising

By:

Claude C Hopkins

Format:

Paperback / softback

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100% of people buy Scientific Advertising and Your Next Five Moves ~ Paperback / softback ~ Patrick Bet-David.

Scientific Advertising by Claude C Hopkins

Your Next Five Moves by Patrick Bet-David

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Description

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why businesses must offer service . mail order advertising: what it teaches . what makes headlines effective . understanding customer psychology . how to use art in advertising . how to use samples . the best way to test campaigns . the impact of negative advertising . and much more.

Release date Australia

December 1st, 2007

Author

Claude C Hopkins

Audience

General (US: Trade)

Pages

Dimensions

127x203x6

ISBN-13

9781605200453

Product ID

25243695

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