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Proceedings of the 1997 World Marketing Congress on Paperback
Proceedings of the 1997 World Marketing Congress on Paperback
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Proceedings of the 1997 World Marketing Congress

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Description

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Release date Australia
December 16th, 2016
Audience
  • Professional & Vocational
Contributors
  • Edited by Ajay K. Manrai
  • Edited by Samsinar MD Sidin
Country of Publication
Switzerland
Edition
Softcover reprint of the original 1st ed. 2015
Illustrations
biography
Imprint
Springer International Publishing AG
Pages
685
Publisher
Springer International Publishing AG
Dimensions
210x279x35
ISBN-13
9783319369440
Product ID
26203462

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