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Product Variety in Automotive Industry by Marco Guerzoni
Product Variety in Automotive Industry by Marco Guerzoni
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Product Variety in Automotive Industry

Understanding Niche Markets in America
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Description

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.​

Author Biography:

Marco Guerzoni works at the Department of Economics and Statistics "Cognetti de Martiis" at the University of Torino and he is affiliate at BRICK (Collegio Carlo Alberto) and at CRIOS, Bocconi University. Marco holds a Masters from SPRU and a Ph.D. in economics from the University of Milan. His research interests focus on the economics and management of innovation and technology policy. His current work involves modeling a demand-based view of the industry life cycle and on matching criteria between technological opportunities and users needs. Automotive, tourism, winter sport, cultural goods, and semiconductor industries are the focus of his research. He is author of several publications in international scientific journals such as the Cambridge Journal of Economics, Journal of Evolutionary Economics, Economics of Innovation and New Technology.
Release date Australia
October 17th, 2013
Audience
  • Professional & Vocational
Illustrations
1 Illustrations, black and white; XI, 63 p. 1 illus.
Pages
63
Dimensions
156x234x4
ISBN-13
9783319019062
Product ID
21564631

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