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Service is Front Stage by J. Teboul
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Service is Front Stage

Positioning Services for Value Advantage
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Description

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Author Biography:

JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.
Release date Australia
August 27th, 2016
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2006
Illustrations
XI, 172 p.
Pages
172
Dimensions
152x229x10
ISBN-13
9781349282494
Product ID
25077626

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