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Signaling Family Firm Identity by Sandra Wolf
Signaling Family Firm Identity by Sandra Wolf
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Signaling Family Firm Identity

Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer
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Description

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.

Author Biography:

Dr. Sandra Wolf wrote her dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.
Release date Australia
January 17th, 2018
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Edition
1st ed. 2018
Illustrations
17 Illustrations, black and white; XVIII, 163 p. 17 illus.
Pages
163
ISBN-13
9783658206710
Product ID
27515018

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