Worldwide Casebook In Marketing Management

By:

Luiz Moutinho

Format:

Hardback

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Description

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Release date Australia

April 28th, 2016

Author

Luiz Moutinho

Audience

Professional & Vocational

Pages

924

ISBN-13

9789814689601

Product ID

23874525

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