Contemporary Issues in Marketing

Name: Contemporary Issues in Marketing
SKU: 33014007
Price: 68.99 AUD
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Paperback / softback

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Description

This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from "Marketing Week". Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible "problem solving" approaches are suggested.

Author Biography:

MARTIN EVANS is Professor of Marketing at the University of the West of England, Bristol. LUIZ MOUTINHO is Professor of Marketing, Glasgow Business School, University of Glasgow.

Release date Australia

June 1st, 1999

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Country of Publication

United Kingdom

Illustrations

XI, 240 p.

Imprint

Red Globe Press

Pages

240

Publisher

Bloomsbury Publishing PLC

ISBN-13

9780333677742

Product ID

33014007

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