Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

Name: Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
SKU: 25858313
Price: 427.99 AUD
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Hardback

Series:

Advances in Marketing, Customer Relationship Management, and E-Services

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Description

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.

Author Biography:

Jony Haryanto, President University, Indonesia. Luiz Moutinho, Dublin City University, Ireland.

Release date Australia

August 30th, 2016

Author

Audience

Professional & Vocational

Pages

225

Series

Advances in Marketing, Customer Relationship Management, and E-Services

Dimensions

152x229x18

ISBN-13

9781522509936

Product ID

25858313

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